SERIES // CLOUD COST ENGINEERING · AWS · 10 OF 10 PARTS PUBLISHED

Cutting the AWS Bill
28 Case Studies.

Techniques, thinking patterns and a playbook, distilled from 28 public, numbers-backed accounts of AWS cost reduction published between 2012 and September 2026: Levels.fyi, Segment, Duolingo, Lyft, Airbnb, Canva, Snap, Rewind, Pinterest, Honeycomb, Zomato, Zendesk, Salesforce, Tinybird, Moneysmart, HERE, Amazon Prime Video, Recall.ai, DoorDash, nOps, 37signals, Dropbox, X, Prerender.io, OneUptime and GEICO. The series explains how the engineers reasoned, what they refused to trust and what they got wrong. Savings are company-reported and unaudited; treat every number as a signal of what is possible, then measure your own.

Download the full research report. Cutting the AWS Bill: 28 Case Studies, 53 pages, PDF, about 780 KB. One click starts the download; the file also lives in this site's GitHub repository.

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10parts
35kwords
28case studies
12cost levers

Series

All 11 parts, newest first, then reading order

Start with Part 1 for the vocabulary, then jump to the lever that matches your biggest line item.

11

How Every AWS Component Is Billed

New: the seven billing meters, Mumbai list prices, Cost Explorer usage types, a formula, trap and lever for firewall, NAT, load balancers, EKS, EC2, EBS, S3, CloudWatch and more, plus how to estimate a component before you build it.

intermediate 30 min
01

The Cost Equation, Twelve Levers and Fourteen Patterns

The cost equation (quantity x unit price x time x topology), twelve levers, an eight-step order of operations, four shapes of spend, fourteen thinking patterns and the scoreboard of all 28 cases.

beginner 19 min
02

Visibility, Hygiene and Reading the Bill

Levels.fyi (twice), Segment, Duolingo, Lyft and Airbnb: turn billing data into something queryable, question every large number, and verify from the inside before deleting.

beginner 20 min
03

Storage and Data Lifecycle

Canva, Snap and Rewind: bytes pay the bill, objects pay the migration. The S3 break-even formula, lifecycle rules and a $103K invoice with a six-month payback.

intermediate 17 min
04

Compute Price-Performance with Graviton

Pinterest, Honeycomb, Zomato and Zendesk: 30-47% lower compute cost from a CPU-architecture change, with a pilot plan, benchmark method and Kubernetes rollout.

intermediate 16 min
05

Elasticity with Spot, Autoscaling and Kubernetes

Salesforce (twice), Tinybird and Moneysmart: Spot, Karpenter consolidation and off-hours schedules, and the workload discipline that makes them safe.

intermediate 16 min
06

Commitments, Architecture, Code and Network Topology

HERE's $50M commitment strategy plus Prime Video, Recall.ai, DoorDash and nOps: where the invisible costs hide in per-transition billing, IPC copies, cross-AZ chatter and one NAT route.

advanced 16 min
07

Leaving Some of AWS, Repatriation

37signals, Dropbox, X, Prerender.io, OneUptime and GEICO: when leaving pays, when it does not, and a total-cost-of-ownership skeleton to test it.

advanced 14 min
08

Technique Catalogue, Maths and Pitfalls

Every technique by AWS service, the eight reusable formulas and twenty pitfalls with a guard rail each: a checklist for any cost review.

intermediate 13 min
09

The 90-Day Playbook and Your Platform Stack

A 90-day playbook, the operating rhythm and KPIs that stop savings eroding, and concrete checks for an EKS, Vault, Argo CD, pgBackRest and SQL Server platform.

intermediate 12 min
10

AI Agent and Subagent Prompt Library

25 collapsible, one-click-copy prompts for Claude, Claude Code or any AI agent: read-only guard rails, discovery, lever audits, verification, a lead-specialist-critic subagent pattern, and a downloadable Markdown library.

intermediate 34 min